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YouTube is a powerhouse of content, SEO, and marketing. However, with a parent company like Google, it is hard for the company to be anything less than an SEO prodigy. In fact, seventy percent of views on YouTube come from the recommendations, initiated by artificial intelligence. ...

Choosing a digital marketing team or consultant for your business is a huge decision, not to be taken lightly. Here is an effective guide on helping you to make the right choice:

Define Your Goals

If you are looking to hire a digital team or a SEO consultant, you need to know why you want to hire...

Startups don’t have it easy: the money is scarce, the company isn’t known and the work is never-ending. Unlike large companies that have already made a name for themselves; startups must rely on first building customer relations. They must depend on good old SEO with social media...

There is an extensive amount of data and expert advice explaining the best time to post to social media. Social media’s relation to the real world, as in timing, social norms, and other non-digital inferences are often opinion fodder. While one “expert” claims one thing, there...

The internet is simply an indispensable part of our lives and that should be clear to everyone. Nowadays, most customers first do an ‘online check’ before they decide on their purchases. Therefore, the right online presence is very important. Search Engine Optimization is not rocket...

The difference between an event flopping and being a huge success can come down to one factor: awareness. People need information about your event if they’re planning on attending, including the time, place, itinerary and more often than not, people will resort to search engines looking for...