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Content Velocity Explained: Why More Content = More Visibility content velocity seo Mar 07, 2025

What is Content Velocity?

Content velocity is all about how quickly and consistently you create and publish content. The more high-quality content you put out, the better your chances of ranking high...

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Ranking for Product Terms Without Writing About Products blog content ideas seo Mar 05, 2025

Let’s clear something up:

You don’t need to write blog posts about your products to rank for them.

Let’s use a mental health apparel brand as an example.

They’re tracking keywords like mental heal...

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Does Your Brand Have Search Volume? seo Mar 04, 2025

Congrats to new MP members (3-8 months) Katie from Mudd House Mercantile and Amy from South Table Sheds for achieving a little brand recognition and gaining a little search volume on Google (see attac...

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High Impact SEO Blog Prompt content velocity seo Mar 03, 2025

Creating a blog post that ranks well and keeps readers engaged takes more than just throwing words on a page. A well-structured SEO blog prompt provides clear direction, helps writers cover the right ...

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South Table Sheds Hits the First Page of Google search engine optimization seo Nov 21, 2024

A huge congratulations to Amy, the owner of South Table Sheds, for an incredible achievement—ranking on the first page of Google for "Denver sheds" and several other keywords! 

South Table Sheds join...

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Improve Rankings with Search Console and Keyword Strategy keyword cannibalization seo Oct 29, 2024

In this case study for Bible-ish, a Mastering P.o.P member who recently celebrated their 71st birthday, we look into the impact of keyword cannibalization on search rankings. On Septem...

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How Mudd House Mercantile Started Ranking for Sustainable Goods Oct 25, 2024

Katie, the owner of Mudd House Mercantile, transformed her “Living” collection page from no ranking to position 20 on Google for the keyword “Sustainable Goods.” By applying SEO strategies such as on-...

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How a Cannabis SEO Company Can Help Your Dispensary Grow cannabis marketing cannabis seo company dispensary marketing Oct 08, 2024

At Mastering P.o.P, we pride ourselves on being more than just an online digital marketing and SEO coaching program. With our roots in the cannabis industry, we have a unique understanding of the nuan...

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Use Search Console to Capitalize on Traffic google search console search console Oct 02, 2024

If you’re seeing a lot of "how to" queries in Google Search Console, it’s a great opportunity for you to capitalize on that traffic without risking keyword cannibalization. For example, one of my Inne...

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Search Console: Tool for Managing Keyword Cannibalization keyword cannibalization search console Sep 24, 2024

You’re trying to rank for a keyword, but you can’t get onto Google’s first page. When you check Search Console, you find that multiple pages from your site show up for that keyword. Since thes

...
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The #1 position gets 34% of the organic traffic search engine optimization seo Sep 17, 2024

In case you didn't know!

The value of the #1 position on Google is well-documented

Studies have shown that the #1 position gets 34% of the organic traffic, meaning that if you currently command the ...

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