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The Email Marketing Metrics that You Should Know
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As an email marketer, you must know the metrics that matter in order to scale your business. Email metrics give you valuable insight into whether or not your emails are successful.
The following metr...
The Importance of a Welcome Series Email Flow for Non-Buyers
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If you're like most e-commerce stores, your Welcome Series is designed to introduce new customers to your brand and convert them into buyers. There are a lot of things to think about when you're setti...
Abandoned Carts: Stop Giving 10% OFF
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In this video, I show you how to create a conditional split in Klaviyo so that you're not constantly giving coupons to someone who has already purchased from you.
A conditional split is a component i...
