Blog

The Email Marketing Metrics that You Should Know email marketing email marketing metrics Sep 07, 2022

As an email marketer, you must know the metrics that matter in order to scale your business. Email metrics give you valuable insight into whether or not your emails are successful.

The following metrics are essential for any email marketer, along with their corresponding formulas:

1. Clickthrough...

Continue Reading...
 
The Importance of a Welcome Series Email Flow for Non-Buyers email automation email flows email marketing welcome series Mar 25, 2022

If you're like most e-commerce stores, your Welcome Series is designed to introduce new customers to your brand and convert them into buyers. There are a lot of things to think about when you're setting up your Welcome Series, but one of the most important is how you'll capture people's emails in...

Continue Reading...
 
Abandoned Carts: Stop Giving 10% OFF abandoned cart email flows email marketing klaviyo Jun 12, 2021

In this video, I show you how to create a conditional split in Klaviyo so that you're not constantly giving coupons to someone who has already purchased from you.

A conditional split is a component in the Visual Flow Builder that creates two distinct paths in a flow, branching based on defined...

Continue Reading...