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Routine Tracker: Tracking Your SEO & Digital Marketing Efforts digital marketing routine tracker seo Oct 14, 2022

If you're not tracking your marketing efforts, you're wasting time and money.

Are you tired of wasting time and money on SEO & Digital Marketing?

Imagine having a tool that helps you track all the marketing activities that matter in one place. Mastering P.o.P's new SEO & Digital...

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SEO Checklist: 8 Best Practices to Follow When Optimizing Content search engine optimization seo Sep 30, 2022

SEO, or search engine optimization, is one of the most important aspects of online marketing. By following some simple best practices, you can optimize your content for top visibility on search engine results pages.

In this article, I'll go over eight of the best SEO practices to follow when...

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Why You Shouldn't Neglect Keywords with Zero Search Volume low hanging fruit search engine optimization seo zero search volume Sep 27, 2022

If you're like most B2B and B2C business owners, you probably think that targeting keywords with zero search volume is a waste of time. After all, why would you want to spend time and resources on a keyword that no one is searching?

As it turns out, there are quite a few reasons why targeting...

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Improve Your SEO Using Google Search Console google search console search engine optimization seo webmaster tools Mar 07, 2022

Do you want to learn how to use Google's Search Console to improve your website's SEO? If you're running an e-commerce store, then you know how important it is to have a strong SEO strategy in place. And if you're looking for ways to boost your SEO efforts, then you should definitely check out...

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eFash.com Title Tags & Meta Descriptions Before Keyword Research keyword research seo Jul 02, 2021
eFash.com Founder, Margaret Iesha Williams gets Keyword Research and optimization help from Mastering P.o.P.

In simple words, Mastering P.o.P wrote the Title Tags, Meta Descriptions, connected her website to Search Console and set up her Google Analytics. We also connected both Search Console...
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Lori Z Case Study: Can We Manage Your SEO for You? seo site migration testimonial website audit Jun 14, 2021

Do you want to get a personalized SEO roadmap from someone that knows what they're doing?

When you’re doing SEO on your own it can seem like you're wandering around in the dark.

  • What keywords should I be targeting?
  • Why are my pages not ranking?
  • What is it going to take...
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Zifa Case Study: Can We Manage Your SEO for You? seo Jun 13, 2021

Hands down, the most popular question we get about our managed SEO service, Mastering P.oP., is “Will it work for my e-commerce store?”

We understand there are A LOT of e-commerce stores, e-comm business models, and industries out there. That's why when we created this...

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Rank on the 1st Page of Google Using Different Keyword Variations keywords seo Jun 12, 2021

This video shows you how using different variations of your primary keywords can help you to rank in Google. Using different variations within your website pages header tags, title tags, meta descriptions, URL, page copy, etc. will also help keep your content more natural.

Using different...

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Milton's Daughter Lori Z Full Mastering P.o.P SEO & Site Migration Testimonial seo site migration testimonial May 19, 2021

Best Decision I've Made!!!

There's way more to having a successful E-commerce business than just publishing your website--and that's where Mastering POP comes in! Mastering POP is experts in the SEO field, which is exactly what your business needs if you are not...I never even heard of SEO until...

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Search Engine Optimization Starts with Keyword Research keywords seo Dec 17, 2019

Optimization starts with keyword research. In the past companies decided what promotional material to send out and hoped they could reach an interested audience. Well, the Internet changed all of that.

Now your prospective visitor is online and searching for something. They type keywords into...

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Ensure Your Website Has Good Search Engine Visibility seo Sep 30, 2019

Search engines have become a huge part of our everyday lives. When we want to know something we turn to Google, Yahoo, Bing, etc. There are many important reasons why you have to ensure that your website has good search engine visibility.

People search the Internet when they want to find a...

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How to Spot Scams and Choose the Best SEO Team for Your Business seo Jan 11, 2019

When you do a Google search for your industry, where does your page show up in the endless list of results? Does it show up on the second page, the third page, or even further back? If so, there are people out there right now looking for a business just like yours, but since your business is...

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