Blog
One of the first things I notice when a new business owner joins my ongoing marketing coaching membership is that they often have very little information about what's happening on their website.
They...
You don't need a national PR campaign to get your business noticed. But you do need more than a website and a few blog posts.
For years, small business owners have been told they need a website, sear...
One of the biggest mistakes I see business owners make is assuming growth always requires building a bigger audience of their own.
- More followers.
- A bigger email list.
- More website visitors.
- Mor...
Real-world PBL marketing, e-commerce and entrepreneurship projects for high school students, schools and youth programs.
Project-based learning (PBL) gives students an opportunity to develop skills ...
A customer walks into your restaurant, coffee shop, bakery, café or food truck.
They place an order, pay, get their food and leave. Yay, you made the sale, right? But did you capture the customer? T...
Hiring a virtual assistant can be a smart way to get more done without hiring another full-time employee. But when that virtual assistant is responsible for digital marketing, there is something many ...
When a business owner brings me in to look at their marketing, they're usually thinking about what they want more of.
- More people finding them on Google.
- More website traffic.
- More calls, appoin ...
You publish pages on your website. You write blog posts. You add services and products. Maybe you spend time trying to improve your Google rankings.
But how often do you actually look at the searche...
Getting to the top of Google can make a big difference in how much organic traffic your website receives.
One frequently cited study found that the #1 organic search result received approximately ...
A restaurant can have great food, years of catering experience, a website, Google Business Profile, social media accounts and a restaurant management platform like Toast and still miss catering opport...
