Blog
If you're only using your booking software or point-of-sale (POS) system to manage appointments, process payments, and send reminders, you could be overlooking opportunities to bring customers back, i...
How broken links, 301 redirects, and Google Search Console affect your website's traffic and search visibility.
Have you ever changed the URL of a page on your website? Maybe you renamed a service, u...
Imagine someone opens ChatGPT, Claude, Google Gemini, or Perplexity and asks: "Can you recommend a digital marketing coaching company?"
Or maybe they're looking for a photographer, contractor, accoun...
Google is making website links more visible in its AI search results. But if people get the answers they need without visiting your website, how does your business benefit?
Imagine someone searching ...
One of the first things I notice when a new business owner joins my ongoing marketing coaching membership is that they often have very little information about what's happening on their website.
They...
You don't need a national PR campaign to get your business noticed. But you do need more than a website and a few blog posts.
For years, small business owners have been told they need a website, sear...
One of the biggest mistakes I see business owners make is assuming growth always requires building a bigger audience of their own.
- More followers.
- A bigger email list.
- More website visitors.
- Mor...
Why franchisors, corporations, contractor associations, and business networks should make marketing education part of their business development programs.
Imagine you're running an organization that ...
Real-world PBL marketing, e-commerce and entrepreneurship projects for high school students, schools and youth programs.
Project-based learning (PBL) gives students an opportunity to develop skills ...
A customer walks into your restaurant, coffee shop, bakery, café or food truck.
They place an order, pay, get their food and leave. Yay, you made the sale, right? But did you capture the customer? T...
