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There's way more to having a successful E-commerce business than just publishing your website--and that's where Mastering POP comes in! Mastering POP is experts in the SEO field, which is exactly what your business needs if you are not...I never even heard of SEO until...

SEO is a long-term game, so anything that can help speed up results is what you want to do. What are low-hanging fruit keywords? Low-hanging fruit refers to the most easily achieved keywords.

These are keywords you can make a few updates to and see noticeable improvements fairly quickly....

Do you add a sense of urgency to your promotions or new product launches?  If not, this video shows you how to do this with Klaviyo.

I also show you how to tweak your email 'sender line', and the importance of having text in your 'preview text field".

In case you didn't know, testing out...

In this video, I share with you the website that generated 17K+ in sales for my e-commerce store. In case you're new to my YouTube channel, I sell Marijuana Packaging and I'm not able to run ads on Facebook, Instagram, YouTube, Snapchat, etc. Luckily, I'm able to run a few Google ads but it's...

In this video, I show you how to fix 404 errors in three different ways in your Shopify store.

1. 404 error page not found
2. Sold out product
3. Bulk upload redirects

Sadly, a lot of e-commerce store owners delete pages not knowing that they have to redirect the page after they've deleted it. If you...

In this video, I show you how to tag (segment) your VIP customers using email automation software Klaviyo. I also show you how to set-up a notification that's delivered straight to you or a team-members inbox. If you want to become a top-performing e-commerce merchant, this video explains how a...

Incorporate the following formula into your e-commerce store to increase your average order value: promotions, complimentary products, tiered pricing, upsell at cart and in email flows, website product reviews, and social proof.

Remember, to get your average order value, you need your total...

What is PushOwl?

PushOwl is Shopify's highest-rated web push notification solution used by hundreds of Shopify store owners. Think of it as another marketing and sales channel ... like Facebook, Google, Instagram, etc. PushOwl can convert your one-time customers into loyal repeat customers with a...

This is a great way to do partnership outreach for your e-commerce store without having to email every single potential partner. I want to show you how you can automate the process using Google Sheets, Gmail & Zapier.

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If you don't have a Gmail associated with the website that you're going to verify, please go ahead and create a Gmail right now and make sure you're logged into it before we get started.

Before you can verify your site for Google, you have to let Google know that you're the owner of your website....

Are you not getting any traffic to your website? Have you checked to see if Google has Indexed your pages?

This video shows you how to quickly check to see if your website has been indexed by Google.

What does an Indexed page mean?
Indexed pages are found by search engine crawlers also known as...

Optimization starts with keyword research. In the past companies decided what promotional material to send out and hoped they could reach an interested audience. Well, the Internet changed all of that.