If you're not, you're probably leaving rankings and traffic on the table.
What is Link Building?
Link building is the process of getting other websites to link back to yours. Each link acts like an online referral, it tells Google your site is worth paying attention to. The more high-quality links you earn, the more visible your site becomes in search results. More visibility = more traffic.
Inside the Mastering P.o.P Inner Circle, member Katie (co-owner of Mudd House Mercantile) started her link building campaign on May 14, 2025. She sourced 15 outreach opportunities, filled out a clean spreadsheet with personalized details, and we uploaded the list into Instantly.
(Yes, Inner Circle members get access to paid tools like Apollo and Instantly.)
Real Personalization = Better Replies
Personalization doesn’t need to be fancy, it just needs to feel genuine. Here’s what we included in the cold outreach:
- First name
- Company or blog name
- A recent blog post that aligns with the pitch
- Something relevant from their LinkedIn or site
- A short mention of their product or service
That’s not even the full list, we’ve developed an entire framework around it inside Mastering P.o.P.
What Happened So Far
We’re still in the middle of the outreach sequence, but results are already coming in:
- One blog offered to place a backlink in an existing post for $85
- Another offered to publish Katie’s content with links back to her store, for free
Online Tools Used:
- Google Sheets
- Apollo
- Instantly
What is Google Sheets?
A free online spreadsheet tool (like Excel) where you can organize your outreach list and track who you've contacted.
What is Apollo.io?
A tool that helps you find contact details (like email addresses and job titles) for people you want to reach out to.
What is Instantly.ai?
A tool that automates email outreach. You upload your contact list and message, and Instantly sends personalized emails for you, on a schedule.
Katie is now writing a guest post for that second blog. It’ll include multiple links to her store, plus a short bio. If all goes well, this could turn into an ongoing content partnership.
We’ll keep you posted.
Small Effort, Real Momentum
The final email in the sequence goes out this week. More yeses may come.
This is your reminder: You don’t need hundreds of leads to make link building work. Ten to fifteen solid prospects can spark real traction.
Want to see the exact email sequences we used? Subscribe to the Mastering P.o.P newsletter, we break it all down there.
Are you link building? What’s worked for you? Let us know in the comments.
How We Work
In case you didn’t know, P.o.P in Mastering P.o.P stands for Profitability Over Popularity. Because we believe success isn’t about chasing trends, it’s about building a business that actually works, and generates real money, consistently.
In Mastering P.o.P’s membership, each member has a customized SEO strategy that they are actively executing. For any online business owner with a website, having a clear SEO strategy is important, it helps attract the right audience, rank well in search results, and drive traffic to the site. As part of this strategy, we track 100 keywords for each member. These keywords are carefully selected based on competitors performing well with them, alignment with our product offerings, and the expected traffic they can generate.
Members regularly receive tips like these within the community and during weekly Zoom calls, which are recorded, timestamped, and organized with agendas to make the guidance clear and actionable.
