Push Notifications are Crucial for E-commerce MerchantsJun 06, 2022
If you're like most e-commerce store owners, you're always looking for ways to increase sales and keep your customers engaged. A great way to do both of those things is by using push notifications.
The video above shows how to set-up a push notification using the Shopify app PushOwl. With push notifications, you can alert your customers when new products are available, when there is a sale happening, when you've added a new product or blog post. It's a great way to keep your customers engaged and coming back to your online store!
What is a Web Push Notification?
Web push notifications are short messages to a subscribers screen through desktop or mobile browser. Web push notifications are a quick and easy way to keep your subscribers up-to-date on your latest product drop, sale, content, etc. By sending short messages directly to their screen, they can see what's new without having to visit your website or open their email.
Since push notifications can be sent to both desktop and mobile browsers, your subscribers can stay connected even when they're on the go. Best of all, web push notifications are typically free to set-up, well that's if you're using Shopify app PushOwl.
Why Push Notifications are Crucial for E-commerce Merchants?
- It's instant communication to your customers
- It turns your traffic into subscribers who later buy from you
- Reduced abandoned cart by sending a personalized message
- Unregulated marketing channels with no spam filters to avoid (e.g. vape, cannabis, adult, gaming, CBD, firearms, etc)
Why Push Notifications are Crucial for E-commerce Customers?
- No personal information is collected
- 90% shoppers who opt in to receive push notifications are anonymous
- Crisp and easy to use content
What is the Difference between a Push Notification and a Text?
A push notification is a message that pops up on a mobile device to alert the user of something. Unlike a text, which is sent from one person to another through a phone network. A push notification is typically generated by an app or a service and delivered to the user's device.Text messages are sent through a phone's cellular network, while push notifications are sent through a data connection. This means that push notifications can be sent even when a phone isn't connected to a cell tower, as long as it has an internet connection. Push notifications are also generally shorter than text messages, and they can include rich media like images and video. Finally, push notifications can be set to automatically expire after a certain amount of time, while text messages will remain on a phone until they're manually deleted.
What is the Difference between a Push Notification and Email?
Push notification are short messages that are sent to a user's device (usually a smartphone) to notify them of something. They can be sent by an app or a website, and they usually appear as a pop-up on the screen. Email, on the other hand, is a method of communication that uses the internet to send and receive messages. Email messages are typically longer than push notifications, and they are usually opened in email (e.g. Gmail, Outlook, etc). Push notifications are generally considered to be more immediate and less intrusive than email, which is why they are often used for time-sensitive information like price drops, discounts, new product arrivals, blog posts, etc.
What is a Push Notification in E-Commerce
Ecommerce push notifications can be used to promote sales, remind customers of abandoned carts, or send personalized recommendations. In general, push notifications offer an immediate way to reach and engage with your customers or potential customers. When used effectively, push notifications can be a powerful tool for increasing conversions and driving customer loyalty.
What is a Push Notification Examples(s)?
Mobile providers like Verizon, AT&T, Tmobile send out personalized recommendations for new mobile devices. Pizza brands like Pizza Hut, and Little Cesars are using push notifications to share their lunch and dinner deals. Instacart is using push notifications to remind us that we might running low on different food items.
The video above shows how to set-up a push notification using Push Notification App PushOwl.