Link Building For eCommerce Websites 2021Oct 05, 2021
What differences does link building make for eCommerce businesses?
Although link building is one of the most challenging useful SEO components, it can reap the most rewards. If organic traffic matters to you, it takes a quality links from relevant websites to improve your online presence. The cornerstone of a successful link building is the combination of fool-proof content strategies and outreach methods. Nonetheless, link building is a vital aspect of digital marketing that is worth considering.
What is Link Building?
Link building involves securing external links from other high authority websites. Do not overlook this process in your digital marketing strategy as it facilitates trust and authority. Increasing the number of quality outbound links allows you to improve the visibility of your website.
Why is Link Building Important for eCommerce Websites?
Link building is vital to sustaining the long-term viability and online presence of eCommerce websites. In other words, the effectiveness of external links pointing to your website is one of the rankings factors considered in search engine algorithms like Google, Yahoo and Bing.
What Are the Different Types of Links?
Understanding the different types of links is integral to exploring the importance of link building to SEO. These are the main types of links that play a fundamental role in eCommerce websites.
Internal links refer to the hyperlinks associated with the pages from the same domain. Your content should contain the right number of links throughout directed to other internal pages. This type of connection increases the tendency to get picked up by search engine algorithms.
For instance, Google would think that the message conveyed is essential when internal links are incorporated. It is common for eCommerce websites to place internal links from the main navigation and category pages. A great example of internal linking is the “related products” feed shown on product pages.
External links are those directed from one website to another. Search engine algorithms measure external links to determine a website’s credibility and authenticity.
The quality of external links matters in this context. For instance, incorporating credible website links improve the authority of your page. In contrast, putting low-quality spam links can hurt the reputation of your website.
But how do you measure the value of external links? When you incorporate links with high ranking and directly associated with your page’s content, it increases the chances of improving your site’s authority.
Quality followed links help you exercise equity and reliability. These links count as votes that help with boosting your search engine visibility. Like external links, the more significant your external links are, the more credible your site becomes.
From its name, no-follow links indicate to search engine algorithms the links that should not get followed. It does not help set your page to SEO ranking nor boost your traffic. Google initially established this feature to combat spam of irrelevant links and PageRank sculpting. Furthermore, a successful eCommerce website should strike the right balance between the follow and no-follow hyperlinks.
What is a Link Profile?
Every link found on your page is called a link profile. E-commerce businesses must sustain an excellent link profile by integrating the right number of quality links. In other words, the links should not come off as forced, manipulated, or too spammy. Unless you promote provocative or highly innovative products, you should keep your link profile simple and ‘natural.’ Impose link building strategies that ensure your page’s authority cannot be compromised while improving your landing pages.
What is Anchor Text?
Anchor text is the portion of the link that visitors should be able to click. In blog posts and content pages, you can easily recognize them as the underlined, blue text. Anchor text is vital for search engine algorithms to measure your content in context. It is essential to keep your anchor text natural and less manipulated. Consider using relevant keywords that can contribute to the SEO rankings of your site.
However, utilizing the exact keywords would not be enough. Make sure not to overdo it, or else it might come across as spammy n the algorithm and your audience. An SEO-friendly anchor text should always be relevant to the targeted page. You need to ensure that your anchor text is concise, clear, and natural.
What Kind of Links Will Move The Needle?
Now that you have a clear understanding of the different types of backlinks, including the roles they play to accelerate link building, you might be wondering what kind of links you need to implement to drive more traffic. To succeed in building links for eCommerce websites, consider the following:
Foundational Links: Standard Business Directories
From its name, foundation links are the foundation of links from the ground up. Foundation links are all sorts of links that you obtain from various sources. eCommerce businesses that have social media pages, directory backlinks, and press releases naturally have foundation links. Getting your eCommerce listed to Yelp or Yellow Pages increases your SEO rankings to search engines. Other prominent directories like Made In The USA, Women In Business, and Green Company can also contribute to eCommerce successes.
For this reason, it is imperative to build and diversify your foundation links to prominent, relevant sources. It boosts your visibility and improves your overall online presence. When consumers can quickly locate your eCommerce, they can likely purchase from you.
Industry Links: Links From Sites in Your Same Space
ECommerce businesses must obtain industry links or hyperlinks from the same niche to build credibility. Integrating industry-related links expand link building, which provides a direct path for organic traffic. Apart from acquiring a vast audience, industry links improve SEO rankings to various search engines.
Here are a few ways that you can get backlinks:
- Press Release sites
- Blog Links/Guest Posts
- Sponsored Posts
- Facebook Groups
- Pinterest Boards
- Coupon Sites
- Product Review Sites
Is the Website Indexed?
Indexing a website refers to the process of implementing web pages from your site into search engines. When your website is indexed, it means that it is relevant queries. Without your website on Google or Bing’s index, audiences would not be able to find your page.
You can determine whether your eCommerce website is indexed if you open a search engine platform and enter your site’s URL. Enter your URL as indicated to check: site:[website URL]. This check allows you to view the websites Google has indexed into its vast database.
What Is Their Domain Rank?
Domain rank otherwise referred to as domain authority, is the defining factor of the webpages’ relevance measured to examine whether it is directly associated with history using relevant keywords and context. Domain rank reflects your standing on search engine algorithms and how your page appears on specific queries.
There are various ways to determine the rank of domains, including the number of relevant links directed to a website and its quality. eCommerce businesses utilize tools like Ahrefs to estimate their domain rank expeditiously. The higher the domain rank, the higher the potential conversion rates you can obtain.
Does The Website Get Traffic?
Finally, it is imperative to obtain links from websites that use the right target keywords and seemingly generate immense traffic. To check the approximation of traffic and the number of keywords that rank high on certain websites, use a program like https://kwfinder.com/.
It’s All Worth It
Ultimately, all your digital marketing efforts can guarantee more significant benefits if you build a promising link building strategy. Besides optimizing content, the SEO campaign must prioritize building quality links for a more substantial impact on your eCommerce website.
Maintaining good SEO practice is every eCommerce recipe to success. It can ultimately lead to increasing brand visibility and conversion rates.