How to fix Largest Contentful Paint (LCP) on WordPress
Are you having trouble with the Largest Contentful Paint (LCP) on your WordPress site?
If so, don't worry - you're not alone. 90% of the time this is image size which a compression plugin can fix.
In this post, I'll quickly explain how to fix the issue. We'll also explain what LCP is and why it's important.
What is LCP and why it's important?
Largest Contentful Paint (LCP) is one of the three Core Web Vitals metrics, and it represents how quickly the main content of a web page is loaded. Specifically, LCP measures the time from when the user initiates loading the page until the largest image or text block is rendered within the viewport.
How to fix LCP issue?
Google's recent update to their search algorithm has placed a greater emphasis on "Core Web Vitals" - meaning the loading speed and visual stability of a website. One key metric they measure is "Large Contentful Paint" (LCP) - essentially, how long it takes for the main content of a page to load. If your LCP is too slow (over 2.5 seconds), you will be dinged in Google search results. One way to ensure a fast LCP is to serve all images in WebP format. You can do this by installing an AMP Plugin for WordPress sites. This plugin will automatically serve WebP images on mobile devices, helping you to avoid those pesky penalties from Google. So if you want your website to perform well in search results, make sure you're serving up those images in WebP format!
Subscribe to our newsletter to receive more SEO and Digital Marketing content. Please make sure to check your Promotions or SPAM folder if you don't receive a confirmation email. Mastering P.o.P newsletter covers a wide range of SEO & Digital Marketing topics, and it's free to subscribe to.