SEO and Keyword Search Intent in Google's EyesAug 12, 2022
Most people think that the only way to find out how Google treats certain keywords is by running tests. However, the answer can actually be found in the search engine result pages (SERPs). For example, say you want to know if Google treats the keywords “cannabis packaging” and “marijuana packaging” differently. The easiest way to determine this is by checking the SERPs. If you see separate results for these two keywords, then it’s probably worth creating separate pages for them. However, if you see the same results for both keywords, then you probably don’t need to create a separate page.
Another good example is if you’re looking to optimize for labor management software and workforce management software. Ultimately, the best way to determine if you should create a separate page is by using one my favorite Chrome extensions SEO Minion.
Install Chrome Extension SEO Minion
- Set it to Copy and All Organic URLs > Then hit Go.
- The organic listings are now copied to your clipboard.
- Copy these into a spreadsheet.
- Now do the same thing with the second search that you want to compare the results to.
- Copy them into the column next to your first.
Now you can compare the results and see if Google is ranking the same pages or different pages .If you find 6-7 listings that all rank at least once in each result page then it's likely that Google saw similar search intent from these search queries and can be dealt with on a single webpage rather than creating another one just for those terms alone! The opposite could also apply - only seeing 2 or 3 matching results means there may need to create separate webpages depending upon what kind of information searchers want about an topic/term etc...
Okay, I know what you're thinking. This is kind of time consuming right? Right!
Sitting there and comparing the URLs can suck up your time - but don't worry; we'll make it worth your while for just reading this post. ;)
Click here and make a copy of this free Google Sheet that I've prepared for you. When it opens up, under File select Make a copy.
Next, do a search in Google for the search queries that you want to compare.
Again, you're going to use Chrome Extension SEO Minion to copy and paste the URL of your first search query under where it says search query #1 and the results of the second search under search query #2.
This sheet will automatically highlight the URLs in column 2 if they also appear in column 1. You can instantly see the matches! That's it!
Now watch the video to see how Google, SEO Minion and the spreadsheet work!
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