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WATCH: Zoom call - How to Determine Search Intent aka User Intent
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Search intent, also known as user intent, is the reason behind why someone types a particular query into a search engine. Understanding search intent is critical for any business that wants to rank higher in search engine results pages (SERPs), especially now that Google is focusing more on this...
SEO and Keyword Search Intent in Google's Eyes
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Most people think that the only way to find out how Google treats certain keywords is by running tests. However, the answer can actually be found in the search engine result pages (SERPs). For example, say you want to know if Google treats the keywords “cannabis packaging” and...
