Give students hands-on experience using digital marketing, e-commerce and entrepreneurship to solve real business problems.
STUDENTS DON'T JUST LEARN ABOUT MARKETING. THEY USE IT.
Students work through real business challenges while learning how businesses find and reach customers.
Entrepreneurship
Digital Marketing
Content Marketing
E-commerce
Customer Research
Strategic Partnerships
SEO & Search Intent
Analytics
Tools & Technology
WHAT A STUDENT PROJECT LOOKS LIKE
Students find an existing product they genuinely believe in and believe they could sell. The product can be physical or digital, but it should be useful, helpful, sustainable, environmentally responsible, or provide some other meaningful benefit to people or communities. Students then connect with the business behind the product and work through what it would actually take to bring that product to market, from understanding the customer and positioning to marketing, promotion, and sales.
Find a Product
Find an existing product they believe they could market and sell.
Research the Seller
Learn about the company, product, customers and competitors.
Contact the Supplier
Introduce themselves and explore a dropshipping relationship.
Work Out the Numbers
Look at product cost, selling price, margins and potential profit.
Plan the Logistics
Work through shipping, returns, fulfillment and customer service.
Build the Online Experience
Determine how the product would be presented and sold online.
Create the Marketing Strategy
Decide how to position the product and which channels to use to reach potential customers.
Market the Product
Use search, content and other channels to reach potential customers.
Measure the Results
Use analytics to see what’s working, what isn’t and what they would improve.
Students build skills they can use well beyond marketing.
Along the way, students strengthen skills they can use in school, future careers and their own business ventures.
Research
Problem Solving
Communication
Technology
Data & Analytics
Collaboration
Designed for Schools, Colleges & Youth Programs
Mastering P.O.P. Project-Based Learning can complement business and entrepreneurship classes, CTE and career readiness programs, youth entrepreneurship programs, workforce development initiatives, after-school programs and technology-focused summer programs. Participating programs should provide students with supervised access to computers and reliable internet so they can complete the hands-on digital work.
DISCUSS PBL PROGRAMREAL DIGITAL MARKETING EXPERIENCE
Students Learn From Someone Who Has Actually Done the Work
Students learn from more than 20 years of real-world digital marketing experience, working with B2B, B2C and e-commerce businesses across SEO, analytics, customer acquisition and multiple industries.
20+ Years of Experience
More than 20 years of hands-on digital marketing experience working with businesses across multiple industries.
B2B & B2C
Experience marketing to both businesses and consumers gives students exposure to different customers, buying decisions and business models.
E-commerce
Real-world experience with online stores, customer acquisition, conversion, retention, product marketing and growing online sales.
SEO & Analytics
Hands-on experience using search behavior, SEO and analytics to understand how people find businesses and what they do after they arrive.
Interested in bringing this type of hands-on learning experience to your students? Let's talk about your program and what you'd like students to accomplish.
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