STUDENTS DON'T JUST LEARN ABOUT MARKETING. THEY USE IT.
Students work through real business challenges while learning how businesses find and reach customers.
Entrepreneurship
Digital Marketing
Content Marketing
E-commerce
Customer Research
Strategic Partnerships
SEO & Search Intent
Analytics
Tools & Technology
Students work through a real e-commerce opportunity
DISCUSS PBL PROGRAM
Develop a Business Idea
Research the Customer
Research How People Search
Study Their Competitors
Build the Online Experience
Create the Messaging
Develop a Marketing Strategy
Measure Their Results
WHAT A STUDENT PROJECT COULD LOOK LIKE
Students can find an existing product they believe they could sell, connect with the business behind it and work through what it would take to bring that product to market.
Find a Product
Find an existing product they believe they could market and sell.
Research the Seller
Learn about the company, product, customers and competitors.
Contact Supplier(s)
Introduce themselves and explore a dropshipping relationship.
Work Out the Numbers
Look at product cost, selling price, margins and potential profit.
Plan the Logistics
Work through shipping, returns, fulfillment and customer service.
Build the Online Experience
Determine how the product would be presented and sold online.
Create the Marketing Strategy
Decide how to position the product and which channels to use to reach potential customers.
Market the Product
Use search, content and other channels to reach potential customers.
Measure the Results
Use analytics to see what’s working, what isn’t and what they would improve.
Students build skills they can use well beyond marketing.
Research, Problem Solving, Communication, Technology, Data & Analytics and Collaboration are enough. I wouldn't add more just to fill space.
Research
Problem Solving
Communication
Technology
Data & Analytics
Collaboration
Designed for High Schools, Business Programs & Colleges
Mastering P.O.P Project-Based Learning can complement high school business and entrepreneurship classes, marketing and technology programs, CTE and career readiness programs, as well as after-school and summer programs. The program gives students an opportunity to apply what they're learning to real business situations while developing practical digital, marketing and problem-solving skills.
DISCUSS PBL PROGRAMREAL DIGITAL MARKETING EXPERIENCE
Bring Project-Based Learning to Your Students
Students learn from more than 20 years of hands-on digital marketing experience across B2B, B2C, e-commerce, SEO, analytics, customer acquisition and multiple industries.
20+ Years of Experience
More than 20 years of hands-on digital marketing experience working with businesses across multiple industries.
B2B & B2C
Experience marketing to both businesses and consumers gives students exposure to different customers, buying decisions and business models.
E-commerce
Real-world experience with online stores, customer acquisition, conversion, retention, product marketing and growing online sales.
SEO & Analytics
Hands-on experience using search behavior, SEO and analytics to understand how people find businesses and what they do after they arrive.
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