Digital Marketing Training & Group Coaching for Virtual Assistants

Give your VAs ongoing access to digital marketing education, resources and group coaching while they continue supporting your clients.

Strategized for Top Cannabis and CBD Brands

Give Your Virtual Assistants More Than Task Training

Help your VAs understand the marketing behind the work they're doing.

That's where we introduce what Mastering P.O.P. does.

Then we can cannibalize those alternating image/text sections almost perfectly.

Search Engine Optimization

Your VAs may know how to update title tags, meta descriptions and website content. We help them understand keyword research, search intent, Search Console opportunities and how SEO decisions connect to business goals.

Content Marketing

Creating content isn't just about keeping a blog or social media account active. VAs learn how to identify topics based on what the right audience is searching for, connect content to search intent and business goals, and use existing content to support other marketing activities.

Strategic Partnerships

Marketing doesn't have to depend entirely on advertising, SEO or social media. VAs can learn how to identify complementary businesses, technology partners, referral sources and other partnership opportunities that can put a business in front of an established audience.

They'll also learn how to use Blue Ocean Strategy to look beyond what competitors are already doing and identify marketing opportunities that may be overlooked or underused.

E-commerce

Your Shopify virtual assistants may know how to add products, install apps and update collections. Group coaching can help them think through conversion opportunities, bundles, cross sells, upsells, subscriptions, retention and the customer experience.

Lead Generation

More leads isn't always the goal. More of the right leads is.

VAs can learn how websites, search intent, landing pages, content, calls to action, partnerships and other marketing channels work together to attract people who are more likely to need what the business sells.

Competitive Research

Don't just ask a VA to “research our competitors.” Teach them what they're looking for.

What are competitors ranking for? What are they offering? What aren't they offering? How are they positioning themselves? Where are they getting visibility? What partnerships do they have? What can we learn without simply copying them?

Google Analytics & Search Console

VAs can learn how to go beyond pulling reports and reporting numbers. They learn to ask questions about traffic sources, search queries, landing pages, user behavior and performance so the data can help determine what should be investigated or improved.

Marketing Tools & Technology

VAs are frequently the people asked to use the software. Mastering P.O.P. can help them understand tools for SEO, analytics, e-commerce, email, automation, browser extensions and other marketing activities, including how to evaluate when a tool is actually useful instead of adding technology simply because it's available.

Your VA Has a Marketing Question. Who Do They Ask?

As a cannabis or CBD company, there are many complex factors to consider when marketing online.

Cannabis Marketing Pros

We specializes in every aspect of cannabis and CBD marketing.

Proven Track Record

Customized cannabis and CBD strategies that deliver results!

No Contracts

We're confident in our results, so no contracts are needed.

94% Client Retention

Our clients are satisfied thanks to their consistent growth.

Case Study: Marijuana Packaging

URL: marijuanapackaging.com

Focus: website traffic and lead generation

Platform: Shopify Plus

Business Type: B2B & B2C

Industry: Cannabis and CBD

Marketing Provided: SEO, Email, Content Strategy and Conversion Optimization Techniques

VIEW CASE STUDY

Testimonials

Subscribe Now!

You're opting in to get FREE Digital Marketing and SEO tips from Mastering P.o.P!