Klaviyo Partners: Email Marketing
Newsletters are extremely effective marketing tools!
Here are the following 7 most important benefits of a company newsletter:
- It keeps you connected with your new clients and your current clients.
- You have the opportunity to establish your credibility and have open communication with your clients.
- You can share your expertise and insight that can help each client.
- You keep clients up to date with new developments in your company.
- It's a great way to express your appreciation to all clients.
- Newsletters provide value to your customer when you offer great content by sharing new products, services, and promotional offers.
- It's also a creative way to have fun with your clients!
Remember people choose to buy and use your services because they like you, they trust you, you help them and they are fans of your business!
Keep your brand in front of your customers with newsletters. We are continually trying out new things and are observing the top-performing stores. We will implement the best practices to improve your store conversion, so you get maximum ROI.
The first thing Mastering P.o.P will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.
Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
We will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.
Our agency will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.
Did we mention that we are Klaviyo Partners? Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
You can pay an in-house employee $3,200 per month to handle this for you, or you can pay professionals, $1,499 per month to design and strategically send out 10 email campaigns to your customers.