Tia Jones Resume

DIGTIAL MARKETING EXPERIENCE

SR. SEO Manager 
Guitar center • 2016 – Jan 2018
Responsible for championing, promoting, and executing the overall SEO & content strategy for five guitar center enterprise brands.

1. GuitarCenter.com
2. Musician’sFriend.com
3. Music123.com
4. WoodwindBrasswind.com
5. MusicArts.com

· Create high-level SEO strategies and reports that obtain actionable data
· Responsible for the organic search performance for over 24 million webpages throughout the GC enterprise
· Day to day tactical execution of SEO and content strategies and tactics internally for buy-in and approval to earn its support
· Lead QA testing of all it fixes and enhancements pertaining to search engine optimization efforts (atg web commerce oracle (bcc,ccc, acc storefront, endeca search)
· Collaborate with internal and external teams to ensure content Development is in line with SEO best practices help shape and grow SEO and content strategy
· Measure and report on SEO performance weekly with digital marketing teams
· Keep up with latest SEO trends and best practices

SR. SEO Manager 
Freeway Insurance • 2013 – Oct 2016
· Strategic planning of online campaigns – SEO, Mobile, Social Media, Email Marketing
· Create high-level SEO, Mobile and Social Media guides, strategies and reports that obtain actionable data
· Coordinate and prioritize tasks, allocate resources, prioritizing projects and tasks, collaborating with and providing actionable input for Marketing, SEO, Analytics, Social Media and IT departments to meet and exceed goals
· Establish and create new revenue generating opportunities, including partnerships with brands with the end goal of increasing leads
· Analyze and interpret website analytics to discover problem areas, conversion improvement opportunities and new developments that affect profitability
· Onsite & Offsite optimization (local & global) including schema mark-up implementation and local citations (1st page rankings for 85% local keywords)
· Manage and optimize site architecture, url structure (8+ web properties)
· Manage crawl errors, 404s, 301 redirects, duplicate content, page titles, descriptions, etc
· Author press releases, presentations, pitches, blog posts, bylines, social media content and other copy
· Develop master content calendar for all online initiatives, ensuring deadlines and communication to website
· Set-up content process, analyze websites content inventory, identify new topics to help grow brand
· Ensure we’re not in danger of any penalties, stay up to date with algorithm changes, etc
· Seasoned motivator with analytical and evaluation skills; quick to absorb, adapt, and act upon new concepts and strategies
· Empower team to continually develop and improve skills

Digital marketing Director 
National Geographic Visitor Center • 2011 – Present (remote)
Currently leading Nat Geo's Visitor Centers Digital team, reporting directly to the VP of Media. My team’s responsible for all digital marketing and web development initiatives.

Digital Marketing Director 
Tours4Fun • 2009 - 2011
· Responsible for directing and overseeing the execution of our internal site optimization (12+ brands) aimed towards higher rankings and increased relevant traffic from all major search engines

· Strategic planning of online campaigns
· Started multiple partnerships with the end goal of increasing brand awareness
· Conceived and implemented ideas to garner links from external sites in order to boost search engine rankings
· Help manage and drive profitable customer acquisition through affiliate partnerships on various affiliate networks
· Create and execute strategy for internal and external affiliate programs including recruitment and retention
· Develop and manage monthly affiliate budgets
· Execute affiliate promotional strategy and develop campaign ideas
· Run and analyze reports, give insights and recommend improvements on affiliate activities and on the overall program
· Built personalized and triggered behavioral email campaigns, notifications, transactional templates
· Set-up co-branding opps, contest, promotions, social capital
· Amplified content and social by building relationships with influential people for online culture, nurtured online relationships to help strengthen brand
· Managed offshore design and programming team

Education
Major: English• Chapman University

Skills

Technical SEO, Agency Experience, Affiliate Marketing, Content Strategy, Email Marketing, HTML, JavaScript, Keyword Research, Link Building, Local Citations
Public Relations, Social Media Marketing

Additional Skills
Microsoft Word, Excel, PowerPoints, WordPress, Shopify, Google Analytics, Search Console, MOZ, SEMrush, SEOTool, Rankhound, Omniture, ATG Commerce Oracle; Endeca Search, Screaming Frog, Xenu, Hootsuite, MeetEdgar, Commission Junction, Shareasale, MailChimp, Constant Contact, Teamwork, Smartsheets, Jira