Startups don’t have it easy: the money is scarce, the company isn’t known and the work is never-ending. Unlike large companies that have already made a name for themselves; startups must rely on first building customer relations. They must depend on good old SEO with social media networking. What does this tell us? It says that SEO still lives, more than ever since the number of startups has risen 4.1 percent since December 2013, according to the National Institute of Statistics and Economic Studies. Here are just a few reasons why we believe SEO is still important for startups in 2018:
1. People will ALWAYS be “Googling something.”
More than two billion searches are performed on Google worldwide each day. If the search engines can’t find your site or if your content isn't indexed, you are losing out on customers who are actually looking for products and services that you may offer. If you have SEO tightly integrated into your marketing strategy, your website will appear more relevant in those searches.
2. If you don’t do it, you bet your competitors will.
Everyone wants to be on the first page of search results. Staying ahead of your competition should always be a priority, especially for a startup. Therefore, SEO is an ongoing process that needs to be continually updated if you want your company to come across well to customers and clients.
3. Search engines change, but not that much.
Over the years, Google has implemented changes, but Google’s fundamental algorithm has only been replaced once since 2001. Some people think that SEO is on its way out because of Google’s constant tweaks and updates, but they’re wrong. Odds are, search engines won’t change so drastically that all SEO strategies will become ineffective. In fact, as far as content quality is concerned, nothing has really changed at all. Google has said it for many years now; high quality content is what works. The only difference these days is that Google has become much better at determining content quality.