Optimize Event Pages without Schema Markup Utilizing SEO

Optimize Event Pages without Schema Markup Utilizing SEO

The difference between an event flopping and being a huge success can come down to one factor: awareness. People need information about your event if they’re planning on attending, including the time, place, itinerary and more often than not, people will resort to search engines looking for more information. How do you make sure your event is at the top of their search result pages without having to implement schema markup? Optimize like a BOSS! With just a few easy changes, your event can gain more awareness, draw in more people, and drive your business forward.

Title Tag should include the following:

  • One keyword phrase minimum + event name
  • Event City + Zip Code
Meta Description should include the following:
  • Two keywords minimum + event name
  • Event Address + Zip Code
  • Event time
  • Event description
  • Title Tags should have a 55 character limit & meta descriptions 155

H1 Tag should include the following:

  • One keyword phrase + event name
Page Content should include the following:
    • Detailed event description
    • Branded & non-branded keywords (2 minimum)
    • Event location – street address, city, zip code
    • Event year, phone number & time

     

    Related Posts

    Why The Beauty Industry Is At The Forefront Of Experiential Marketing
    Why The Beauty Industry Is At The Forefront Of Experiential Marketing
    Beauty brands are also among the earliest adopters of VR and augmented reality (AR) technology. READ MORE
    Read More
    Using Emojis in Social Media Marketing [Infographic]
    Using Emojis in Social Media Marketing [Infographic]
    Emojis have become a common element in modern communication, with research showing that some 92% of people have used,...
    Read More
    Top Benefits Of Hiring A Digital Marketing Agency
    Top Benefits Of Hiring A Digital Marketing Agency
    Marketing is all about connecting with the right audience at the right time, physically or virtually. READ MORE
    Read More