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The internet is simply an indispensable part of our lives and that should be clear to everyone. Nowadays, most customers first do an ‘online check’ before they decide on their purchases. Therefore, the right online presence is very important. Search Engine Optimization is not rocket science but rather a ‘serious craft’ that requires time and dedication. SEO ensures that your site runs like a well-oiled engine. And who doesn’t want a flawless piece of machinery?The success of a website depends on several criteria. The most important are: Web Design Site Navigation Structure Content & Internal Linking Before you say “this...

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Choosing a digital marketing team or consultant for your business is a huge decision, not to be taken lightly. Here is an effective guide on helping you to make the right choice: Define Your Goals If you are looking to hire a digital team or a SEO consultant, you need to know why you want to hire them, and what goals you want the agency or consultant to accomplish for your business.  Reasons can include: Your business lacks an online marketing department, you’re not happy with your current results, sales are stagnant, etc. If you recently worked with an “Agency” and...

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Startups don’t have it easy: the money is scarce, the company isn’t known and the work is never-ending. Unlike large companies that have already made a name for themselves; startups must rely on first building customer relations. They must depend on good old SEO with social media networking. What does this tell us? It says that SEO still lives, more than ever since the number of startups has risen 4.1 percent since December 2013, according to the National Institute of Statistics and Economic Studies. Here are just a few reasons why we believe SEO is still important for startups in...

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The difference between an event flopping and being a huge success can come down to one factor: awareness. People need information about your event if they’re planning on attending, including the time, place, itinerary and more often than not, people will resort to search engines looking for more information. How do you make sure your event is at the top of their search result pages without having to implement schema markup? Optimize like a BOSS! With just a few easy changes, your event can gain more awareness, draw in more people, and drive your business forward. Title Tag should include...

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